viral [ _marketing, _advertising] [buzzword semantics]

Viral marketing, viral advertising, or marketing buzz are buzzwords referring to marketing techniques that use pre-existing social networking services and other technologies to try to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating VIRAL processes, analogous to the spread of viruses or computer viruses (cf. Internet memes and memetics). It can be delivered by word of mouth or enhanced by the network effects of the Internet and mobile networks.[1] Viral advertising is personal and, while coming from an identified sponsor, it does not mean businesses pay for its distribution.[2]


  1. Howard, Theresa (2005-06-23). “USAToday: Viral advertising spreads through marketing plans”. USA Today. Retrieved 2010-05-27. June 23, 2005, 2005
  2. Viral Marketing. The Science of Sharing. Karen Nelson-Field. OUP University Press

digiphile | netizen [textdesign]

Two neologisms at one read The Digiphile — noun. a person who loves all things digital. made me discover netizen.The term Netizen is a portmanteau of the English words Internet and citizen. It is defined as an entity or person actively involved in online communities and a user of the Internet, especially an avid one.[1][2] The term can also imply an interest in improving the Internet, especially in regard to open access and free speech.[3]Netizens are also commonly referred to as cybercitizens, which has similar connotations.


  1. netizen,
  2. The Net and Netizens by Michael Hauben, Columbia University.
  3.  What is netizen? definition